Fragrance care for a cleaner tomorrow

Iconicclean.

Long-lasting fragrance in every load. Plant-based, with three signature scents.

Plant-basedLong-lasting50 loads
Iconic scents Plant-based formula Long-lasting fragrance 50 loads per bottle Free shipping over $40
The collection

Find your scent.

Three signatures. Plant-based, long-lasting and 50 loads a bottle.

santal 33

Best seller
SandalwoodCedarMusk
santal 33

santal 33

Sandalwood · Cedar · Musk

$29.99

Sun Song

Best seller
CitrusAmberSandalwood
Sun Song

Sun Song

Citrus · Amber · Sandalwood

$29.99
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New bundle

The scenttrio.

Santal 33, Sun Song and Pacific Chill together. Rotate your signature all week.

Build your trio
Lathr Santal 33, Sun Song and Pacific Chill
30-second quiz

Which Lathr are you?

Three questions, one signature scent. Find the Lathr that smells like you.

Where does your best day end?

Pick the feeling.

Your closet is mostly…

Sun Song
Your scent

Sun Song

Citrus · Amber · Sandalwood
Bright, warm and made for sunny-day laundry.

Shop Sun Song
Santal 33
Your scent

Santal 33

Sandalwood · Cedar · Musk
Smoky, woody and endlessly wearable.

Shop Santal 33
Pacific Chill
Your scent

Pacific Chill

Bergamot · Sea Salt · Vetiver
Cool, crisp and coastal.

Shop Pacific Chill
50
Loads in every bottle
32 fl oz (946 mL)
3
Iconic scents
Santal 33, Sun Song, Pacific Chill
32 fl oz
Plant-based fragrance detergent
946 mL per bottle
Lathr Sun Song with citrus and flowers
What you're smelling

The notes.

Each scent is built around three notes, so laundry day finally smells like something.

santal 33

santal 33

  • SandalwoodNote 01
  • CedarNote 02
  • MuskNote 03

Smoky, woody and endlessly wearable.

sun song

sun song

  • CitrusNote 01
  • AmberNote 02
  • SandalwoodNote 03

Bright, warm and made for sunny-day laundry.

pacific chill

pacific chill

  • BergamotNote 01
  • Sea SaltNote 02
  • VetiverNote 03

Cool, crisp and coastal.

Why Lathr.

Laundry day, upgraded. Here's how Lathr stacks up.

Feature Lathr Typical detergent
Iconic, layered scent profiles ✓ ×
Plant-based formula ✓ ×
Long-lasting fragrance ✓ ×
A bottle you want on your shelf ✓ ×
Our promise

To make laundry day smell iconic, with a plant-based formula that keeps the fragrance going.

Shop the scents
plant-based

Every Lathr bottle is built on a plant-based formula, so clean doesn't have to mean harsh.

long-lasting

Fragrance made to stay with your clothes long after the wash cycle ends.

50 loads

Each 32 fl oz (946 mL) bottle covers 50 loads, so your signature scent goes the distance.

Lathr Sun Song floating among leaves, citrus blossom and water droplets
Good to know

Questions, answered.

Everything you need to know before your first load.

How many loads are in a bottle?

Each 32 fl oz (946 mL) bottle covers 50 loads.

What scents are available?

Santal 33 (sandalwood, cedar, musk), Sun Song (citrus, amber, sandalwood) and Pacific Chill (bergamot, sea salt, vetiver).

Is Lathr plant-based?

Yes. Lathr is a plant-based fragrance laundry detergent.

How do I pick a scent?

Take the 30-second scent finder quiz at the top of this page, or browse the notes for each scent.

Is there free shipping?

Standard shipping is free when you spend $40 or more.